Columns appear in print in the U Entertainment Section of the Pasadena Star-News, San Gabriel Valley Tribune, Whittier Daily News

Saturday, March 10, 2007

Radio Column March 9, 2007



Listening In

March 9, 2007

By Sandy Wells


Marc "Mr. K" Germain on K-Talk


KABC’s former late evening host has landed in a new time slot this week hosting afternoon drive with rival talk station KTLK-AM 1150 “K-Talk.”

The ex-night time talk radio czar is adjusting to the new hours, by dropping the “no guests, no topics, no screeners” approach of his previous show.

“It is event-driven radio with more focus on interviews and news-oriented talk,” said Marc Germain, the real name behind his previous two aliases, Mr. KFI and Mr. KABC. “I have a producer and call screener, Lisa Goitch, who will also come on the air with me.”

Germain said he was approached by several stations after he left KABC. KTLK, which had just lost Al Franken to a run for a senate seat, was in the midst of revamping its lineup of shows.

“We have been looking for the right opportunity that would allow us to go live and local in afternoon drive for some time now,” said KTLK Station General Manager John Quinlan. “When Marc became available, we knew right away our search was over. Marc brings years of talk radio credibility and a passion for the format. We know those are the two keys to being highly successful.”

Germain, who is retaining his nickname ‘Mr. K,’ becomes the centerpiece of that revised lineup along with morning drive host Stephanie Miller. The already tape-delayed Ed Schultz is moved to 7 p.m. – 10 p.m.

He says he is not joining the Bush-bashing that is sometimes associated with K-Talk.

“Fire-brand, Bush-bashing – that’s not the show. The idea is to broaden the appeal of the station,” he said, adding he will maintain his independent take on politics and culture. “No one has ever told me what I can and cannot say.”



Phones ring off the hook at new “Go Country” 105.1 FM


It’s been a thrill ride since classical KMZT-FM 105.1 became KKGO-FM the new “Go Country,” with the switch of the country music format from AM 1260 and 540. (“K-Mozart” has moved to AM 1260, where it might well be renamed “K-Salieri”).

“It’s the best case scenario for me,” said morning DJ Sean Parr. “It’s like a dream come true. Clay Walker does a song called ‘Dreamin’ with My Eyes Wide Open’ - if I could have wished for a perfect scenario, I could hone my skills and get chance to practice for a month on the AM side and then bring it over to the FM side ready to roll and that’s exactly the way it happened.”

Parr says diehard country fans emailed constantly saying we’re listening on the AM (1260 and 540) even with all the static. Since the switch to the 18,000-watt FM signal, Parr says the phones haven’t stopped ringing with calls from grateful country music fans.


“A lot of people felt like they had lost a piece of their family and are so glad to have a familiar voice come back in the morning. People are crying to us on the phone. You could not believe the reaction. The passion - I’ve never seen it – in twenty years of radio. The phones just never stop. Every call is the same. ‘Thank you! Thank you!’ ”

And the country mix is a lot broader than it was on KZLA-FM 93.9 (now rhythmic adult contemprary hits KMVN-FM ‘Movin’ 93.9 with Rick Dees.)

“KZLA was pretty corporate run and the music was pretty tightly run I played what I was told to play” explained Parr. “We were playing around five hundred songs. This is the first time I’ve ever worked for a station where I was asked what I thought about the music. They've allowed me to bring in music from my library of hits from the past 25 years in Southern California. (Go Country Program Director) Mike Johnson is fantastic. We just see eye to eye. We both are about the same age and his philosophy is ‘just play the hits.”

Parr says one reason Mt Wilson FM Broadcasting President Saul Levine was able to re-launch the country music format in L.A. before the big corporations did was because he wasn’t asking for the moon and the stars. He says the giant broadcasting corporations typically demand concessions such as free stations concerts by the big Nashville stars in exchange for on air exposure.

Parr added that Levine is very positive about the potential of country music here. At KZLA, management didn’t believe the format had much appeal in ethnically diverse Los Angeles.

“My boss used to say to me KZLA is a 'two-share' radio station. I disagree with that. We sell more concert seats than anyone. If you do it right you can be much bigger. I really think that we got a great mix we’re doing it right and we really have an opportunity to make this happen.”



Star 98.7 adds New York DJ to lineup


Star 98.7 (KYSR-FM 98.7) has hired New York DJ Yvonne Velazquez to take over the weekday 10 a.m. – 3 p.m. “All Request Workday” slot vacated when Lisa Foxx joined the morning show as co-host with Sean Valentine.

Most recently, Velazquez was the night DJ on WNEW in New York. Before that she was the voice of MTV Satellite Radio.

“Joining STAR 98.7 is an unbelievable opportunity for me to reunite with my former morning show partner and mentor (Star 98.7 Program Director) Charese Fruge and to work for a station where I am truly passionate about the music. I am forever thankful to (KYSR General Manager) Craig Rossi, Charese and everyone at Star for saying – ‘Welcome to Hollywood’ – I’m going to enjoy every minute.”


KFWB’s Andy Ludlum named program director

KFWB-AM 980 News Director Andy Ludlam has been named program director, taking over from David G. Hall who will now focus exclusively on programming sister station, news/talk KNX-AM 1070.

“We have a great team of anchors, reporters, writers, editors and producers, totally dedicated to providing the best news product and services in Los Angeles,” Ludlum said. “I’m excited about the opportunity to show off what this radio station does on a daily basis.”

KFWB Assistant News Director Paul Gomez replaces Ludlam as news director for the (almost) all-news outlet. KFWB broadcasts Monday Night Football and Dodgers baseball.


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